Skip to main content


No matter how you ride, we have the bikes, gear and locations to get you rolling.

Experience Local Bike Shop Care

The Bike Shop, opened as Windsor Bicycle Center in 1999. Since then, the Adair Family took over the business and now operate as The Bike Shop in Santa Rosa, Windsor and Cloverdale! 

We are Sonoma County's Largest Independent Bicycle Retailer and Service Provider

Our mission is simple: To be the best bike shop in Northern CA. For us this means second to none customer service, knowledge, experience, honesty and integrity.

Find Your New Bike

Shop online & pick up in store - easy peasy!

Shop All In-Stock Bikes

Cycling Apparel & Accessories

Be prepared for anything.

Shop All Bike Gear

Try an E-Bike!

Forget about refilling your gas tank or crowding onto public transportation - once you try an electric bike, it’ll be the only way you ever want to get around town. Featuring lightweight, rechargeable batteries, quiet, responsive pedal-assist motors, and impressive carrying capacity, you can go further and faster on every ride.

Service You Can Trust

When you bring your bicycle to us for maintenance or repair, our friendly, professionally trained technicians will assess your bike's needs and provide you with a free, no-obligation estimate. Whether your bike is in need of a minor adjustment or a major overhaul, we promise that your ride is in good hands.